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Couroc Roadrunner 7 3/4 inch low dish

Click to view larger image of Couroc Roadrunner 7 3/4 inch low dish (Image1)
Click to view larger image of Couroc Roadrunner 7 3/4 inch low dish (Image2)
 
Couroc Roadrunner 7 3/4 inch low dish (Image1)
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Your Price: $ 15.00
Item Number: 11716
 

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Circa: 1950-1970
Manufacturer: Couroc Company, Monterey, California

Couroc of Monterey History: Couroc was formed in 1948 by the husband and wife team of Guthrie Sayle Courvoisier (? - 1969) and Moira Wallace (~1910-1979) . Wallace was a gifted artist, whose early work included mosaic designs built from inlaid metal and plastic materials. Guthrie developed the technology further, and began Couroc company, which produced heavy, durable plastic trays with inlaid designs.

Guthrie Courvoisier had learned about plastic during World War II, when he was a contractor who manufactured certain plastic parts for airplanes. Like nearly all wartime plastics, Courvoisier's were probably jet-black, unlike the multicolored bakelite of decades prior.

In the mid-1950's the company's sales picked up, and it already had a few different designs in its product line. Sales seem to have been mostly in the California area at this time.

As the company slowly grew, it created numerous designs, and began expanding its product line beyond merely trays, so that customers could buy matched sets of trays, glasses, ice buckets, and even napkins. In the 1970's Couroc exploded in popularity, selling well in stores across the nation.

By the mid-1980ís, Couroc's popularity had dropped, and the company was shifting from producing items for the general public, to making promotional items (for sales to corporations or organizations commemorating special events.) In the 1990's, it turned almost exclusively to promotional items.

This Couroc 7 3/4 inch wide low bowl is in the famous Roadrunner pattern. It features one bird running around the center of the bowl. On the back is the original gold foil paper label which reads: "Couroc serving pieces are cherished gifts because of their variety and beauty of design. Hand inlaid by master craftsmen, shells, coins, woods, and metals are fused into satin black phenolic. They are impervious to alcohol or boiling water. Wash with mild soap and water."


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